JISOO JANG
All work

Visual Design

A collection of three independent visual design projects exploring drink brand packaging design, educational tutorial with custom illustrations, and editorial travel brochure.

Role
Visual Designer · Graphic Designer
Focus
Branding · Layout Design · Illustration
Fizzypop branding and packaging design — overview visual 1
Fizzypop branding and packaging design — overview visual 2
Hello, My First Cat! interaction design — overview visual
Christmas Travel Brochure editorial design — overview visual

01   Fizzypop

Fizzypop

Overview

Branding / Packaging / Label Design / Illustration

Fizzypop is an all-natural, real-fruit infused sparkling water available in three refreshing flavours. Made with zero sugar and no artificial sweeteners, it delivers a clean, light taste that's easy to enjoy anytime. Whether you're relaxing at the beach, spending time with friends, or simply taking a break from your day. Fizzypop brings a refreshing burst of flavour wherever life takes you.

Design Process

Fizzypop started with the idea of creating a fruit-flavoured sparkling water brand that feels refreshing, light, and guilt-free. The visual direction was inspired by nature, using soft but lively colours to communicate freshness.

The brand targets health-conscious young adults who looks for a healthier alternative to soda, while still enjoying a fun and flavourful drink.

  • Typography: The 'fizzypop' wordmark uses bold, rounded letterforms to reflect youthful nature of the brand. The 'Eight One' font was used for the body text, it's softly curved and reflects the simplicity of the brand.
  • Colour: The colour palette was inspired by the nature and the fruit, with each flavour background represented through a distinct colour story: clear water for vine tomato, a summer's day for blood orange, and a tropical sunset sky for concord grape. Together, the colours create a playful product family while keeping the overall look clean and approachable.
  • Illustrations: The custom fruit illustrations created to emphasize the use of real ingredients while giving the brand aesthetic and memorable visual identity. The label system also includes required packaging information such as ingredients, nutrition facts, barcode, and fluid volume, arranged to maintain both visual balance and practical readability.

Final Outcome

Fizzypop vine tomato flavour labelFizzypop vine tomato can mockup
Tomato
Fizzypop blood orange flavour labelFizzypop blood orange can mockup
Blood Orange
Fizzypop concord grape flavour labelFizzypop concord grape can mockup
Concord Grape

02   Hello, My First Cat!

Hello, My First Cat!

Overview

Interaction Design / Illustration / Educational Design / Scenario-based Learning

Hello, My First Cat! is an illustrated educational tutorial inspired by my personal experience as a first-time cat owner. It's designed to help first-time cat owners (like me!) to learn and understand cat's behaviour through the illustrations inspired by my own cat (His name is Toast) and information sourced from veterinary websites.

Design Process

Learning through playing a tutorial: The tutorial is designed to be a fun and engaging experience. Through the interactive scenarios and decision-making moments, users learn and understand the cat's body language through explanations of what the behaviour actually means.

  • Visual Directions: With friendly and cute illustrations, soft colours, and interactive scenarios, the tutorial creates an emotionally engaging experience. The illustrations in the background were inspired by real cat products I owned and the plants reflect research on cat-friendly, cat-safe species.
  • Cat Character Design: The cat illustrations were created by observing my cats’ behaviours in real life and fur colours were chosen by my cat as well.
  • Interaction Design: Instead of static pages, interactive hover states were applied to every clickable button, including the cat’s illustrations in each scenario. Every choice button provides an immediate visual explanation to encourage active learning rather than passive reading. The user can go back to the previous scenario and choose a different choice to read and learn each choice’s explanation. Created a ‘go back to main page’ button and placed every page to make the user feel escaped or start from the beginning.
  • Information Design: Behaviour explanations were intentionally kept concise and paired with illustrations to help users quickly connect body language cues with their meanings. All explanations were researched from a trusted vet website or reliable online resources. The contents were written in easy wording to be understood easily.

Final Outcome

03   Christmas Travel Brochure

Christmas Travel Brochure

Overview

Editorial Design / Information Hierarchy / Layout System / Visual Storytelling

Follow the light of Weihnachten (*The German word for Christmas) is an editorial travel brochure project that curates a holiday travel experience through a magazine-inspired reading experience. The concept invites readers to explore the charm of European Christmas markets, following an itinerary from from Berlin, Germany, to Vienna, Austria.

Inspired by the expeience of browsing Christmas Markets in the evening, the idea of following the light was created. Star-guided paths were incoporated into the map design to visualize the journey and chrsitmas lights were used every itinerary day throughout the brochure.

Design Process

The brochure was designed to capture the warmth and excitement of the holiday season while presenting travel information in a clear and visually engaging way. For the user's engaging and readability, the content was organized into digestible sections with a strong visual hierarchy.

A magazine-inspired approach was used to balance imagery, typography, and white space, allowing readers to naturally scan information and enjoy the experience of exploring the brochure.

  • Layout System: A modular grid system was used to create a consistent layout across pages. Each section was designed to be visually distinct while maintaining a cohesive visual language. The use of white space and modular elements allowed for easy navigation and readability.
  • Information Hierarchy: The travel information was organized using a consistent layout system, carefully considering information hierarchy, typography and readability.
  • Visual Storytelling: The brochure transforms conceptual travel package into a visually engaging experience, allowing readers to feel as through they are travelling the Christmas markets as they turn each page.

Final Outcome

Cover

Drag the corner or click to open the brochure

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